Havas China Names Head of Social Media Unit

Havas China has appointed Bryan Wang as Head of Socialyse, its dedicated social media unit, which creates measureable social media campaigns based on insight derived from consumer data.

The division, which was launched in the UK in 2011, combines technology and monitoring tools with the skills of a global team of dedicated analysts who measure the impact of social media activity. Services include listening, strategy and campaign measurement, content creation and media management.

Wang (pictured) takes up his new role with more than eight years' digital experience gained in China. Most recently, he served as Account Director at Edelman/Pegasus, establishing the agency's social media business and leading the client management team.

In his new role, Wang will work with the digital practices in Shanghai and Beijing, and is tasked with raising the agency's profile in the digital space and championing new thinking and ideas across the Chinese market. He will be based in Shanghai and report to Eduardo Mapa, CEO of Havas Media Digital China, who comments: 'We are entering a very critical inflection point in our digital practice. Not only does Bryan possess the well-rounded digital career footprint required to lead the Socialyse brand in China, I'm confident that his strategic thinking and passion will bring Socialyse to another milestone in social media space.'

Web site: www.havas.com .