Neustar Launches Audience Modeling Tool

In the US, business information and analysis specialist Neustar has introduced a new media intelligence service called AK Media Insights Pro, enabling brands and agencies to model and analyze their own media and audience data.

Based in Viginia, the company uses data science, programmatic ad-buying and proprietary first party data assets to provide cross-platform ad targeting services for clients including Senators, Governors, US Government agencies, major hospitals and health insurers.

Through the new service, marketers can build and experiment with custom marketing attribution models, in order to understand and maximize their media and audience mix, answer complex media questions, and improve campaign performance. Designed for data scientists and analysts, AK Media Insights Pro allows users to tap into their existing business intelligence and test 'what if' scenarios, to understand the characteristics and attributes of customers and prospects as they move through the sales funnel.

Steve Silvers (pictured), VP & GM, Marketing Services, comments: 'AK Media Insights Pro brings normalized online and off-line data together in one place. Finally, agencies and brands now have the power to experiment with all of their data, and drill deeper on different combinations of placements, channels, and audience attributes, uncovering the insights they need to maximize ROI.'

Web site: www.neustar.biz .