RJMetrics Secures $16.5m Funding Round

In the US, online business analytics specialist RJMetrics has secured a $16.5m Series B investment, which it will use to accelerate product development, and hire new staff at its Philadelphia headquarters.

The firm consolidates data from databases, marketing platforms, CRM systems and shopping carts, and distills it into a cloud-based warehouse allowing users to explore, analyze and act on the results.

New funding has been led by August Capital and existing investors Trinity Ventures and SoftTech VC, and brings the total raised to date to $22m.

CEO and co-founder Robert Moore (pictured) comments: 'Every year, our customers are becoming more and more sophisticated in their use of data, and we believe that this is just the beginning. This market is huge, it's growing fast, and the use of RJMetrics is becoming a key to achieving competitive growth.'

Web site: www.rjmetrics.com .