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AudienceScience Expands to India
US behavioral targeting and data management firm AudienceScience has expanded to India, with the opening of an office in Pune.
 Formerly known as RevenueScience, the company offers the Audience Gateway technology platform and a targeting marketplace, recording billions of 'behavioral events' daily from more than 386 million unique Internet users. Through the Gateway, advertisers can store and analyse on- and off-line data, build proprietary audiences, and target those audiences in real-time.
AudienceScience is based in the US, with existing offices in the UK, Germany, Singapore, China, Japan and Brazil. For the new office in India, the firm has already hired 25 members of staff, and it is currently planning to recruit a further twenty.
Pawan Sadarangani (pictured), MD India, comments: 'Having been part of AudienceScience's growth journey within India over the past five years it is great to see the teams develop and grow as Pune itself has developed as a business technology hub too. The new office provides best-in-class infrastructure to support AudienceScience's data centers, campaign management and execution as well as product development.'
Web site: www.audiencescience.com .
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