Simon-Kucher to Open Barcelona Office

German product, pricing and marketing strategy specialist Simon-Kucher is opening an office in Barcelona.

Founded in 1985, Simon-Kucher offers customer segmentation, market forecasting, loyalty programmes, pricing and sales force training. In August, the firm reported first half revenue growth of 14% to a record EUR 82.5m.

Simon-Kucher now employs around 720 professionals in 28 offices in 22 countries worldwide, and last year opened offices in São Paulo and Santiago de Chile. The company has had a presence in Madrid since 2008, and co-CEO Klaus Hilleke says that being closely connected to Latin America's markets, its strengthened presence in Spain will also drive overseas activities.

Georg Tacke, co-CEO, adds: 'The Spanish market shows clear signs of recovery. With our offices in Barcelona and Madrid, the country's economic power centers, we are strong partners for our growing clients.'

Web site: www.simon-kucher.com .