Marketing Intelligence Platform Radius Raises $54.7m

San Francisco-based B2B marketing intelligence specialist Radius has raised $54.7m in Series C funding, which it will use to expand its engineering, data science and marketing teams.

Launched in 2009 by former Facebook engineer Darian Shirazi (pictured), Radius has developed a real-time data science-driven marketing intelligence platform. Clients can connect their CRM data to the Radius Index, a proprietary machine-generated data set of 20+ million US businesses, to uncover real-time analytics about their customers, identify their best prospects, run targeted campaigns, and measure marketing performance.

New funding comes from existing investors BlueRun Ventures and Formation 8 Partners, as well as from Peter Thiel's Founders Fund, Glynn Capital Management, Slow Ventures, Western Technology Investments, and Yuan Capital, as well as former Morgan Stanley Chairman John Mack, former Microsoft Corporate Vice President Charles Songhurst, and entrepreneur Jared Leto. The latest round adds to Radius' previous funding for a total raised to date of $78.9m.

Shirazi comments: 'Some might say this is a rather large fundraise, however, we consider it an amazing opportunity to invest in new markets and continue to build a core practice in data science. Our goal long term is to build a platform that allows businesses to connect and transact efficiently. We believe that the current data and analytics that sits between business transactions is inaccurate, underdeveloped, and in need of disruption.'

Web site: www.radius.com .