Added Value Names New South Africa MD

WPP-owned brand development and insight consultancy Added Value has appointed Lynne Gordon as Managing Director, based in its office in Johannesburg.

Gordon (pictured) joins from mobile marketing specialist Brandtone, where she served as CEO for Africa. Prior to joining the company in 2010, she was Head of Portfolio & Solutions Marketing at Nokia MEA, and before this she was Associate Marketing Director at Procter & Gamble South Africa, responsible for a portfolio of seven beauty and health brands.

In her new role, Gordon will oversee Added Value's operations in South Africa, and work with brands across the country. She replaces Keith Stevens, who left the company in January after eight years, and previously held senior roles at Masterfoods, Kettle Foods, Forte Hotels, and United Biscuits.

Added Value, part of WPP's Kantar division, is online at www.added-value.com .