Firms to Launch Real-Time Text Tool

Voice-of-customer specialist eDigitalResearch has partnered with analysis software firm Lexalytics, to develop a new real-time text analytics tool.

The partnership merges Lexalytics' Salience text analysis engine and eDigital's own HUB system, which sifts and analyzes unstructured comments published online, to provide clients with a real-time solution for understanding what customers are saying.

Derek Eccleston, Commercial Director at eDigital, comments: 'We chose to partner with Lexalytics as by combining their technology with our own systems and research support, we believe we're able to offer something completely different - an accurate, real-time text analytics solution that provides tangible outputs, including store or unit level dashboards - to really put brands in complete control of their customer experiences.'

Web sites: www.edigitalresearch.com and www.lexalytics.com .