Brand Agency Adds Insightful Sister

London-based brand communications agency PrettyGreen has launched a sister company, Pretty Black&White, combining research, planning and creative functions.

The company will work on projects including insight planning, brand architecture and positioning, qual and quant MR, ideation workshops, ROI and effectiveness, and futurology. Founder Mark Stringer (pictured), quoted on PrettyGreen's blog, says clients have continually told him they want 'to tap into senior resource to help provide senior counsel, but without requiring the Agency to deliver a creative execution.' He concludes: 'Pretty Black&White offers Clients that simple solution'.

Web site: www.itsprettygreen.com .