Attentive.ly Raises Funds and Rolls Out Targeting

In the US, social media marketing automation specialist Attentive.ly has added $750k to its initial angel investment, bringing the total raised to $2m since 2012. Separately, the firm has unveiled a new Facebook ad targeting feature.

Attentive.ly enables companies to monitor the digital behavior and conversations of their customers across social media, in order to deliver real-time personalized marketing. The new Facebook ad targeting feature has been developed to enable marketers to micro-target existing and prospective customers with specific Facebook ads based on their current and historic social media behavior.

The new funds come from previous investors New Media Ventures and Atlanta Tech Angels. Attentive.ly CEO and co-founder Roz Lemieux (pictured) comments: 'With this round of funding finalized, we look forward to on-going development of features, like ad-targeting on Twitter and other networks, to deliver highly personalized messages for maximum response.'

Web site: www.attentive.ly .