VenueLabs Debuts Listening Service for Small Retailers

Customer experience measurement and analytics specialist VenueLabs has launched a social media listening tool called AboutLocal.

Seattle, Washington-based VenueLabs offers tools to track and measure customer experiences as shared on social media. The new AboutLocal tool will create real-time 'streams' of customer feedback from Instagram, and allow clients to access content originating from hundreds of consumer platforms such as Google+ Local, Instagram, Foursquare, Yahoo!, Facebook and Urbanspoon. The tool also lets the retailer know each time customers share their experiences by sending them e-mail alerts.

CEO Neil Crist (pictured) comments: 'At the heart of any successful business is the desire to listen to and understand one's customers, but with people sharing their experiences from their smartphones, that is getting harder to do. AboutLocal unlocks valuable consumer feedback about a merchant from across the web, and organizes it into simple streams of customer experiences and feedback.'

Web site: www.venuelabs.com .