Google Expands Consumer Barometer

Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption.

The interactive tool, which was launched in 2010 in partnership with TNS Infratest and IAB Europe, now provides agencies and advertisers with information from 150,000 consumers across 47 countries (previously 25 countries), as well as data on product categories such as flights, hotels, clothing and footwear, home appliances, cosmetics and groceries. Using the updated tool, marketers can now select a country or multiple countries and then choose different verticals to view stats on how likely consumers are to research and purchase online.

Data can also be segmented to understand how online video influences consumer purchasing decisions, and how frequently people are connected to multiple devices. In addition, marketers will now be able to pull out data to analyse how shopping habits vary between different generations.

Peter Cory (pictured), Agency Sales Director at Google, comments: 'Our latest Consumer Barometer captures a vast array of new consumer research and enables anyone to easily explore how consumers are behaving in this brave new digital world.'

Web sites: www.google.com and www.consumerbarometer.com .