German Mobile Audience Firm Gets $4.3m Funding

In Germany, mobile audience targeting and measurement specialist adsquare has raised $4.3m in Series A financing, which it will use for international expansion and new product innovations.

Berlin-based adsquare uses real-time location data for audience targeting and programmatic advertising; and partners with ad networks, publishers and global exchange platforms to offer access to modelled audiences using a wide range of attributes.

New financing comes from venture capitalist firm Target Partners, as well as from existing investors. CEO and co-founder Tom Laband (pictured) comments: 'Where people go and when they go there are much stronger indicators of their personal interests and intentions than analysing the apps they have used. We are very pleased to have found Target Partners as an experienced venture capitalist. Along with our existing investors, we are well positioned for future growth.'

Web site: www.adsquare.com .