SSI Taps Univision Data to Launch Hispanic Panel

Sampling, data collection and analytics specialist SSI has partnered with US Hispanic media firm Univision, to access 56 million Hispanic Americans through a new digital survey panel called ¿Qué Crees? (What do you think?).

Hispanic Americans make up more than 17% of the US population and spend approximately $1 trillion a year. Through the new panel, market researchers will be able gain access to the opinions, beliefs and attitudes of this market. As part of the deal SSI will offer participants various reward options, while Univision subscribers who sign up through www.quecrees.com will have the opportunity to shape future products and services targeting the Hispanic community.

Chris Fanning, President and CEO of SSI, comments: 'The demand for Hispanic research and insights has always been very strong but, until now, researchers have suffered from a lack of broad access to this important community. Univision has tremendous Hispanic reach and we are very excited about this new alliance.'

Web sites: www.surveysampling.com and www.univision.net .