Madison Logic Launches Analytics Arm

New York-based B2B intent data provider Madison Logic has launched a new company called Madison Logic Data, which will focus on analyzing, organizing, and activating data acquired through its existing proprietary data assets.

The parent firm uses intent data to help clients target business buyers with relevant messages. The firm says it has spun out its data business so that it can focus exclusively on its primary goal of acquiring, analyzing and activating intent data, while enabling the company to develop products in the fields of data science and associated technologies.

Madison Logic founder and CEO Erik Matlick will move to lead the new firm, while his former role is taken by industry veteran Tom O'Regan, most recently President and CRO at Martini Media, and previously SVP of Ad Sales at TheStreet.

Matlick comments: 'Madison Logic has always offered the most and highest quality B2B intent data available, and it is that success which has led to our ability to create a new business entity entirely devoted to digging deeper into that data and making it truly actionable for B2B marketers.'

Web site: www.madisonlogic.com .