BBC Selects comScore for All Digital Content Analysis

The British Broadcasting Corporation (BBC) has selected comScore's Digital Analytix audience demographics platform to provide analytics across its entire range of digital content - including web, mobile and video - for both domestic and global services.

The solution helps clients to understand customers' behaviour across platforms and channels, identify a single user across a variety of touchpoints, improve customer retention and loyalty, and achieve 'quicker and cheaper' data analysis.

Mike Read, SVP and MD for comScore in the UK, comments: 'To be selected by the BBC underscores our expertise in delivering advanced technical solutions that help leading global brands maximise the full value of their digital assets.'

Web site: www.comscore.com .