Qualtrics and CFMC Link for Mixed-Mode Survey Solution

Survey technology firms Qualtrics and CFMC have partnered to enable users to conduct online and phone surveys concurrently or consecutively.

The partnership combines CFMC's Survox survey call center automation solutions with Qualtrics' Research Suite, to offer a solution that taps in to CFMC's Survent platform, Survox Dialer, and Interactive Voice Response (IVR) capabilities. Through this combination, the firms offer centralized sample management across multi-mode options, to provide operational control of interviewer, productivity and quota completion.

Users will be able to repurpose existing Qualtrics surveys as phone studies. Both online and phone survey responses are stored in a centralized location for cross-mode evaluation, and all analysis and reporting is conducted through the Qualtrics Research Suite. Sample data is stored and call center operations are managed by CFMC's Survox solution.

CFMC VP Development Jason Kagel says the collaboration will help businesses meet aggressive quota targets and survey complete rates. Jeff Harvey, Qualtrics Director of Global Alliances & Partners, adds: 'Historically, Qualtrics Research Suite has offered multi-channel data collection, but the addition of the phone channel increases both the speed and quality of the insights for our customers.'

Web sites: www.qualtrics.com and www.cfmc.com .