WPP Taps IBM to Extend Big Data and Analytics Offer

WPP has extended its relationship with IBM, to expand its use of big data and analytics, and develop new digital services that will be run and managed within a global hybrid cloud infrastructure.

IBM will provide a service delivery and technology platform which WPP says it will use to integrate big data and analytics into the creative process; more quickly deploy new products and services; and develop communication and collaboration across its multiple brands. This extended partnership also includes a seven-year $1.25 billion services contract for IBM to transform and manage WPP's global technology platform.

Robin Dargue (pictured), WPP Group CIO, comments: 'As the world's largest communications group, we are seeking to exploit IBM's cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries.'

Web sites: www.wpp.com and www.ibm.com .