Krea Joins Global Agency Alliance

Healthcare specialist Krea has become the Indian member of Global Market Research, an alliance of accredited independent MR companies.

Krea, launched in 2010, made the headlines recently when it announced it was turning what began as a Corporate Social Responsibility initiative into a separate division of its company, 'CAN DO'. The division provides opportunities for people with disabilities and offers data collection along with archival and scanning services.

Global's twenty-six members - one in each country covered - include BDRC and Lieberman Research Worldwide. Partner Fernand Wiesenfeld comments: 'We need new partners who will bring 'new blood' into our organization, with new ideas, new initiatives. I am sure Pravin and Krea will add to our partnership not only one country (India) to the current Global coverage, but also dynamism.'

Kreator-in-Chief Pravin Shekar (pictured) says of the latest change: 'Our current clientele needs a global coverage which we can access through AGMR, a global consortium. We are looking forward to offer a wider bouquet of services and geographical coverage.'

Web sites are at www.agmr.com and www.krea.in .