New Platform Automates Net Promoter Work

Net Promoter Score metrics firm Promoter.io has announced a new analytics platform automating the 'delivery, calculation and feedback loop' of the widely-used customer loyalty metric.

The SaaS-based platform is entirely self-service and allows users to proactively engage their customers to identify their strongest brand advocates, increase loyalty and drive recommendations. The firm says start-ups and small to medium-sized businesses who 'simply can't afford' to run NPS programs correctly will be able to get started with the new tool 'in minutes', with no specialist support.

CEO and co-founder Chad Keck comments: 'It can be devastating for a company to fail to understand how their customers truly feel about their brand. We built Promoter.io to make it incredibly easy to engage customers using a proven method that will lead to revenue growth, increased profitability and reduced churn.'

Lucas Carlson, founder and CEO of AppFog - where Keck ran the NPS program for a number of years - is among the firm's investors, alonside Lew Moorman, Pat Condon and Pat Matthews of Rackspace, the Geekdom Fund, MaxCDN and others.

Web site: www.promoter.io .