ORC Hires Communispace Exec for New Communities Arm

Customer, employee, and market strategy research specialist ORC International has launched an online communities division, and appointed former Communispace exec Jennifer Adams to lead it.

The new ORC Communities division will offer a platform designed for both project-based and ongoing initiatives, including white space analysis, idea generation, product development, concept and ad testing, and go-to-market planning.

Adams (pictured) will head the department after more than ten years at online community specialist Communispace, where she latterly served as VP Client Services, and led the firm's expansion into Europe. In her new role, Adams is responsible for the strategy, development and implementation of the communities tools and product offerings globally.

CEO Simon Kooyman comments: 'This is an invaluable offering that will improve decision making, innovation, and further engage customers and employees. We are pleased to have Jennifer lead this initiative as she brings deep expertise and the leadership that will successfully drive our communities initiative across the world.'

Web site: www.orcinternational.com .