RadiumOne Gains Patents for ShareGraph Tool

In the US, social media ad targeting specialist RadiumOne has gained two patents for its ShareGraph proprietary technology, which helps marketers find the users most closely connected to their brand's known customers by analyzing their online sharing behavior.

San Francisco-based RadiumOne collects data relating to use of and interaction on social media, and then applies an algorithm which weights it and segments users into 'social clusters'. The ShareGraph platform combines traditional targeting technologies with social-media sharing connections to enable engagement and audience targeting, identifying users' closest social media connections on the open web.

CEO Bill Lonergan (pictured) comments: 'In our view brands are looking for something more than the platforms that can bid faster and faster on the same users. Our unique and patented ShareGraph technology puts us in a leadership position to propel our brand clients forward.'

Web site: www.radiumone.com .