Dun & Bradstreet Buys B2B Data Firm NetProspex

In the US, commercial information company Dun and Bradstreet (D&B) has acquired B2B data specialist NetProspex for $125m.

Founded in 2006 and based in Massachusetts, NetProspex offers an online platform called Workbench which supplies accurate data to marketing automation tools. The firm also offers a range of services for continuous data management, target market analysis, improved inbound lead intelligence, and targeted audience acquisition.

As part of the deal, Net Prospex's contact database will be combined with D&B's proprietary global business data and analytics to provide insight on companies and the people who run them. The firm and its employees are now a part of D&B, and NetProspex CEO Michael Bird (pictured) will become General Manager of the newly-named Dun & Bradstreet NetProspex, reporting to COO Josh Peirez.

Bird comments: 'Bringing together our highly complementary technologies, data sets and expertise immediately creates an unmatched set of solutions that will continue to help our collective customers better segment, target and communicate with their ideal customers to grow their business. We couldn't be more excited to join the team at Dun & Bradstreet and to bring these solutions to market.'

Web sites: www.dnb.com and www.netprospex.com .