Red Ventures Lands $250m Investment

In the US, marketing technology and data analytics firm Red Ventures has secured a $250m round of funding, which it will use to expand the business into new markets across the country and internationally.

The firm was founded in 2000 and offers advanced data and Internet analytics, and proprietary marketing and sales technology to clients across the home services, energy, financial services, insurance, and software sectors. Based in Indian Land SC, it employs more than 2,000 people.

The new funding comes from Silver Lake Partners, whose Managing Partner Greg Mondre will join the Red Ventures Board of Directors.

Ric Elias (pictured), co-founder and CEO of Red Ventures, comments: 'Silver Lake's global presence and relationships, technology industry expertise and value creation capabilities will be an invaluable addition as we expand our business with new partners and in new sectors. This strategic alliance is an acceleration point for our company and our employees.'

Web site: www.redventures.com .