Fractal Analytics Buys Mobius Innovations

San Mateo, California-based advanced analytics provider Fractal Analytics has acquired Mobius Innovations, a personalized customer intelligence specialist, for an undisclosed sum.

Founded in Singapore in 2012 by Fractal's co-founder Nirmal Palaparthi (pictured), Mobius offers a platform called Contextudio which uses machine learning algorithms to gather information such as geolocation and social media / sentiment data, to help clients personalize consumer offers in real-time. An app is available for iOS devices.

Following the acquisition, Fractal will integrate Contextudio into its flagship 'Customer Genomics' personalized marketing solution, which predicts consumer behaviour and preferences based on their online and off-line interactions with brands, service channels and social media networks.

Palaparthi comments: 'We developed Mobius to enhance consumer intelligence based on when and where they are in their lives and at a given moment. This integration will help Fractal further advance its innovative analytics platform to help serve the needs of clients around the globe.'

Web sites: www.fractalanalytics.com and www.mobius.ai .