M3 Debuts Medical Conference Research Service

Healthcare fieldwork firm M3 Global Research has introduced a new service to provide market research to physicians who are attending specific medical conferences.

For the new 'Medical Conference Recruitment' (MCR) service, M3 profiled physicians from its panel to find out who plans to attend any of the 58 medical conferences the company will attend in 2015. It then selects those who are interested in participating in market research while attending. Techniques including qualitative research, both in-person at the conference, and post-conference, will be used to gather feedback on the effectiveness of conference booths, manufacturer images, conference content and messages.

Roni DasGupta (pictured), the firm's President of Market Research, Americas, comments: 'These new services enable us to work with physicians while they are engaged and focused - away from the office. They will provide a cost-effective methodology for qualitative sampling for our clients.'

Web site: www.m3.com .