Kantar Worldpanel Launches OoH Panel in China

Kantar Worldpanel has launched an out-of-home (OoH) panel in China, to gather data about consumer purchasing and consumption of snacks and beverages across the country.

The firm' has panels in 60 countries, having recently launched in Nigeria, Kenya, Ghana and Egypt, and covers sectors including FMCG, impulse products, fashion, baby, telecommunications and entertainment.

For the new Chinese panel, data will be captured through smartphones, to enable 4,000 urban consumers to provide immediate information about every single purchase they make, including the exact product they consumed, where, when and why.

Maria Josep Martínez-Abarca, the company's Global Project Director Out of Home & Usage Food, comments: 'The launch of the OoH panel in China is part of Kantar Worldpanel's strategy of developing solutions to unlock new opportunities for brands to grow. Other OoH panels are already available in Spain and Indonesia, and will be followed by the UK, and more markets before the end of this year.'

Web site: www.kantarworldpanel.com .