TRG Hires Ipsos Veteran Robert Ceurvorst

In the US, Robert Ceurvorst has joined Thoroughbred Research Group (TRG) as a Senior Methodologist, after 32 years at Ipsos, Synovate and predecessor company Market Facts.

Founded in 1976 and originally known as Wilkerson & Associates, TRG provides qual and quant data collection, online research, analysis and consultation.

Ceurvorst (pictured) worked initially at Market Facts as a practicing Statistician, and latterly at Synovate as Senior Vice President, in charge of an Advanced Analytics team of statisticians. In the latter role, he consulted with and provided analytics solutions to clients, advised and trained employees, presented at conferences, and also helped design a market and brand equity measurement system called The Momentum Engine. In addition, he is the author of the book: Statistics for Marketing Research.

In his new role, he will work primarily with TRG's Healthcare group and Analytics team, while also helping to develop custom research solutions for clients.

Brad Larson, TRG VP of Marketing, says Ceurvost is 'well-known in the industry as a global leader in segmentation and for his work with brands to understand and quantify the value and strength of the brand/consumer relationship.'

Web site: www.torinc.net .