Marimedia Opens Taptica Office in NYC

Israeli digital ad tech firm Marimedia has opened an office in New York, through its Taptica subsidiary, and hired Melissa Dickman to manage the office and lead sales initiatives on the East Coast.

Marimedia's proprietary software establishes the optimal revenue generating match of publisher ad space with advertiser's inventory, automatically integrating with online digital ad platforms and providing relevant advertiser bids for auction. Earlier this month, the firm launched a mobile user behaviour and demographics analysis tool for use in mobile ad campaign targeting.

Taptica already has a presence in San Francisco, and its new office will target ad agencies and brands located on the East Coast. Dickman (pictured) joins as Regional Vice President of Sales with nearly fifteen years' experience in traditional advertising, interactive digital media, mobile and connected TV. She was previously Director of Sales for mobile video ad network Rhythm New Media, prior to which she served as an Account Director at AOL.

CEO Hagai Tal comments: 'With a permanent presence on the East Coast and a dedicated sales team, this move will enable us to leverage the increasing interest that we are receiving from New York-based ad agencies and brands. We are delighted to have Melissa spearheading this drive, and look forward to benefiting from her advertising expertise and creative and dynamic approach.'

Web sites: www.marimedia.com and www.taptica.com .