Ipsos MediaCT Hires Microsoft Research Veteran

Ipsos MediaCT has appointed Microsoft veteran Kelsey Vaughn as Senior Vice President, with a primary responsibility for the management of client projects for her former employer.

Vaughn (pictured) joins after a stint at Simplicity Consulting and at predictive analytics specialist Apigee, where she served as Director of Customer Experience Measurement. Prior to this, she spent thirteen years at Microsoft in a number of senior research roles; latterly leading a Product and Communications Research team which was responsible for informing marketing and advertising decisions for Microsoft's Office division. She began her career at Microsoft as an Online Research Lead.

Jon Greenwood, President of Ipsos MediaCT in the US, comments: 'With her unique blend of skills and experience, Kelsey ticks all the right boxes: a highly accomplished career in the tech sector, a proven track record at leading teams, and a driven attitude. I can't think of a better fit for this position.'

Web site: www.ipsos.com .