GMO Teams with Borderless Access to Expand APAC Reach

Japanese research and online panel provider GMO Research (GMOR) has teamed up with emerging markets specialist Borderless Access to add the latter's panellists to the former's Asia Cloud Panel, which now reaches more than fourteen million consumers across the APAC region.

The partnership will allow clients to access Borderless' proprietary panels in Indonesia, the Philippines, Taiwan, Singapore, China, India, South Korea, Thailand and Australia.

Commenting on the partnership, Tsuneo Orito, GMOR's CMO, said: 'Borderless Access is a monumental addition to the Asia Cloud Panel brand. The firm's country reach in addition to finite targeting in both B2B and B2C will help GMOR provide a much better offering in the emerging markets.'

Web sites: www.gmo-research.jp/en and www.borderlessaccess.com .