NewsCred Debuts Analytics Solution

In the US, content marketing platform NewsCred has introduced a proprietary analytics solution called Audience Insights, which will offer a 360-degree view of the consumer 'content journeys' driving brand loyalty, conversions and sales.

NewsCred provides brands with a single platform to streamline the entire marketing process - from audience insights, content recommendations and brand compliance, to social media publishing, distribution and analytics. The new Audience Insights tool has been launched to help brands see who their audience are, what they look like, where they work, what their interests are, and how they engage with competitors.

Through the tool, brands can gain insight into an individual's content engagement across different channels, and throughout the entire customer lifecycle, including what they read and share, on which channels and when.

Head of Strategy Michael Brenner (pictured) comments: 'With Audience Insights, NewsCred helps marketers deeply understand how content influences every step of the customer journey and finally prove that their investment in content marketing is driving a significant return. Simultaneously, marketing and sales professionals benefit from visibility into the content journeys of prospects and leads before they may engage with a competitor.'

Web site: www.newscred.com .