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Vivisum Launches Pharma Research Solution
US-based research and consulting firm Vivisum has unveiled Brand Builder, a 'holistic market research solution' combining qual and quant inputs to help pharmaceutical clients optimise their product launches.
The company says its new solution provides insights 'throughout the brand development process, from mid-Phase III through post-launch'. It includes a new diagnostic tool which profiles brand characteristics across five strategic dimensions, on which tailored custom research can then be based.
Company President Dan Callahan says Brand Builder distils the Vivisum team's 'significant experience in the product launch process, from both the marketing and market research perspectives', placing insights into a strategic context. Shirley Stoltenberg, Director at Vivisum, comments: 'The first six months after launch often shapes the long-term success of a brand, and it's increasingly important for pharmaceutical companies to get it right from the outset. Brand Builder provides insight into the needs of physicians, patients and payers, and enables marketers to optimize their launch strategy accordingly.'
More details are online at www.vivisumpartners.com/our-offering/brand-builder .
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