InstallTracker Gets Launch Funding

London-based mobile ad tracking and app analytics start-up InstallTracker has raised $1m in seed funding, with which to launch its product, expand its team of developers, and open a 24/7 support division.

InstallTracker enables app developers and advertisers to obtain real-time analytics on installs and other events, also helping to identify bots and expose any suspicious use of apps. The platform comprises an SDK, installed to iOS/Android apps and tracking their initial launch; and server side software which tracks specific events such as the making of an in-app payment or the levelling up of a game.

The firm's first round of funding has come from an unnamed group of private investors.

Founder and CEO Dmitry Eremeev (pictured) comments: 'We are delighted to receive this financial support at such an early stage of our platform development. The mobile apps market has never been as competitive as it is now and our platform helps developers and owners to make their investment decisions smarter and risk averse. We hope to set a new standard for those who want to see the real picture of how their mobile ad campaigns are performing.'

Web site: www.installtracker.com .