Gumbrell, Hall and Askia Launch Integrated Qual/Quant Platform

iD Factor founder Jon Gumbrell and Hall & Partners founder Mike Hall have partnered with survey software specialist Askia to launch a unified qual/quant customer feedback software solution called Platform One.

Claiming to be the only platform which can deliver sequential qual and quant to both web and mobile, the new software has been developed to manage every kind of customer feedback scenario - from large-scale quant panels, to small-scale qual communities, as well as for 'voice of the customer' (VoC) programmes. It also features a suite of in-built quant/qual project tools, a customisable member portal for member engagement and online research, and an app for mobile research.

In addition, Platform One offers extended functionality such as shared questions for data enrichment, point-in-time and responsive sampling; event and beacon triggered mobile research, financial gamification, and interactive dashboards. Askia's data collection and analytics software forms part of the unified platform.

Developed and built over the past three years, the platform is now being used to manage more than twenty customer feedback communities. Its team includes Gumbrell (pictured) and Hall, who are also co-founders of online community specialist Verve; Askia founder Jérôme Sopocko and CEO Patrick George Lassale; and Claire Bickerton, former Group Business Director of Hall & Partners, who is also a Platform One co-founder.

Commenting on the launch, Gumbrell said: 'The industry is full of legacy applications that don't align with user needs. Quite apart from being a nightmare to actually execute, integrating such applications results in the creation of cumbersome, inefficient, often unmanageable systems. I wanted to start from scratch and build a genuinely unified research software platform fit for tomorrow's business requirements.'

Web site: www.platform1.net .