'First Real-time Reporting for Outdoor Ads'

Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns.

The new platform gives Primesight clients instant access to consumer feedback, including data on campaign awareness and resultant changes in attitudes and actions as they develop. In addition, clients can access performance data on their campaigns while the campaign is in display. Data can be analysed by audience segment, individual creative treatment and GPS location.

The real-time reporting builds on data captured from Primesight's proprietary tool Primemobile which tracks consumers throughout their day. It provides instant access to consumers' 'in the moment' thoughts, direct from their mobile device via an API feed, to an out-of-home planner's PC or mobile Internet enabled device.

Alistair Hill, CEO of On Device Research, says the launch means firms can connect traditional and screen format outdoor advertising campaigns with research technology, meeting a growing demand for 24/7 live access to data.

Web sites: www.primesight.co.uk and www.ondeviceresearch.com .