eDigitalResearch Integrates Beacon Technology

UK agency eDigitalResearch has added the facility to embed surveys directly into its clients' apps and trigger feedback prompts via beacon technology.

The firm says this feedback mechanism can be used to gather insight on a range of potential subjects, including how consumers feel about the current use of beacons, and how they rated their experience with a particular store, department area or staff member.

Alexandra Grist, Mobile Product Manager, comments: 'By integrating our survey technology with our clients' current app we can support them in both creating a successful strategy for beacons, while gaining feedback at key touch points within the customer journey or about specific products and locations.'

Web site: www.edigitalresearch.com .