MetrixLab Debuts COMPACT Package Testing Tool

Online research and marketing analytics firm MetrixLab has introduced a device agnostic package testing solution called COMPACT, allowing users to analyse packaging designs.

MetrixLab, which merged with Japanese online specialist Macromill last year, offers a range of consumer insights and marketing analytics solutions. The new COMPACT tool has been developed to deliver feedback on the strengths and weaknesses of re-designed/refreshed packs, or new category entries within around a week. New packaging can be benchmarked against an existing design, competitor designs, and database norms. Category and country benchmarks are also available form more than twenty countries, to provide context for design performance analysis.

Alexander Kleijngeld (pictured), Senior Solutions Consultant, comments: 'Brands have been looking for more affordable and faster insights for package testing, without wanting to compromise on quality. We've responded by introducing a methodology that is streamlined, device agnostic and very fast, which will redefine how the market looks at package testing.'

Web site: www.metrixlab.com .