adsquare Appoints UK Country Manager

Berlin-based mobile audience data and targeting specialist adsquare has appointed Karel Ellis-Gray as Country Manager UK.

adsquare uses real-time location data for audience targeting and programmatic advertising; partnering with ad networks, publishers and global exchange platforms to offer access to modelled audiences. Last October, the firm raised $4.3m in Series A financing, which it is using to fund international expansion and product innovation.

Ellis-Gray (pictured) joins with a decade's digital industry experience. Most recently, he was a Director at mobile app advertising firm Trademob, prior to which he worked for marketing platform provider Next Performance as Senior Business Development Manager.

In his new role, he will lead adsquare's UK operations, working directly with UK advertisers, agencies and trading desks to help them better understand their audiences and make their ads more relevant. CEO Tom Laband comments: 'With the addition of Karel we are able to root adsquare firmly in the UK. Having someone available on the ground in London is essential and we're thrilled to have Karel on board to further develop the business there.'

Web site: www.adsquare.com .