Research Firms Launch Digital Insight Alliance

A group of six independent research companies have set up an international association called The Digital Insight Network, focusing purely on digital methodologies. Members will share best practice and innovations, and assist each other with global research projects.

The six - eDigitalResearch, MRSS India, Efficience3, Wallis, Buzz Channel and Brado - say they are working towards providing an international platform where researchers can collaborate on insight challenges.

With founding member agencies based in the UK, India, France, Australia, New Zealand and the USA, the firms say the network provides brands and business with an alternative to large, multinational research corporations, and instead offers global feedback programmes with local insight delivered to local stakeholders.

Derek Eccleston, Commercial Director at eDigitalResearch, comments: 'At least a quarter of our business now comes from overseas and working with other Digital Insight Network members means we'll be able to grow our global footprint and provide our clients - current and future - forward-thinking, digital feedback programmes with localised, specialised insight for those stakeholders and staff on the front line of your customer's experiences.'

Web site: www.digitalinsightnetwork.com .