Social Media Analyst NetBase Secures Another $9m

US social media analytics firm NetBase has secured an additional $9m for its Series E round of funding, adding to the $24m it secured last month.

The firm's social media tools analyse consumer opinion, emotion and behavior using a natural language processing (NLP) engine combined with other text analytics and machine learning to process 'billions' of posts.

The add-on funding has been led by new investor ORIX Ventures, supported by long-time investor Thomvest Ventures, and brings the E Series funding to a total of $33m. The funding was facilitated by international investment bank Houlihan Lokey.

CEO Peter Caswell (pictured) comments: 'We were delighted to expand our successful experience in working with Houlihan Lokey to include a new relationship with ORIX Ventures. It's extremely rewarding that ORIX Ventures, and all of our investors, see the value that NetBase has to offer.'

Web site: www.netbase.com .