Creston Hooks Up with Digital Strategy Specialist

UK-based Creston Unlimited has announced a partnership with The Digital Consultancy, which helps clients analyse and understand the difference between digital consumers' expectations and their actual experience.

The firm was founded in 2010 and has offices in London and New York.

Creston Unlimited, which is part of marcoms group Creston, says the partnership will help it continue to grow its digital marketing consultancy offer, and follows its recent acquisition of user experience, digital design and technology consultancy How Splendid (now called Splendid Unlimited). When working on joint pitches, the firm will be known as The Digital Consultancy Unlimited.

Barrie Brien (pictured), Creston's Group CEO, comments: 'We have found a great partner in The Digital Consultancy both in terms of strategic and cultural fit. This partnership will enhance our digital reputation further adding expertise in digital strategy and transformation to complement our existing strength in digital marketing solutions.'

Web sites: www.creston-unlimited.com and www.thedigital-consultancy.com .