MetrixLab Hires Bastoni for US Expansion

Netherlands-based online research and marketing analytics firm MetrixLab has appointed former GfK and TNS senior exec Kimberly Bastoni as EVP North America.

MetrixLab, which merged with Japanese online specialist Macromill last year, offers a range of consumer insights and marketing analytics solutions. Earlier this year, the firm launched a device agnostic solution called COMPACT, allowing users to analyse packaging designs.

Bastoni (pictured) joins with a twenty-year market research industry background. Most recently, she ran her own analytics consultancy, prior to which she was Head of Global Marketing Strategies - and earlier Group Managing Director - of GfK in New York. Before this, she served as Head of US Custom Marketing at TNS, and held senior positions at Millward Brown, Affinova, IQuestics, and NFO Research.

Global CEO Han De Groot comments: 'Experienced, innovative leaders are the fuel for our global client expansion, and Kimberly is both. She has great experience in brand and communication across all media and platforms, and her energy and spirit fit perfectly with the MetrixLab culture.'

Web site: www.metrixlab.com .