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IDG Launches B2B Targeting Suite
Technology sector media and services company IDG Communications has launched a suite of 'account-based' b2b marketing and targeting solutions, ABM360. The tools use IDG's purchasing intent and buying behavior data and will be enhanced in the coming months with further predictive analytics features.
ABM360 (Account Based Marketing) combines the data with IDG's in-depth knowledge of the BtoB technology buying cycle, its demand generation and its media and creative services, to allow marketers to identify purchasing intent at the company and decision-maker level.
The suite includes a large-scale media targeting solution, Target Account Media; cherry-picking targeting tool High Intent Media; media personalisation solution Creative Personalization; a prioritised Lead Generation service; content marketing program Deep Media Nurturing; and sales intelligence product IDG Sonar.
IDG Communications CEO Michael Friedenberg comments: 'IDG knows the technology purchase process better than anyone. This expertise led us to create a suite of ABM products that specifically helps technology marketers identify company purchasing behavior and the people driving these decisions. IDG is the only company to leverage digital display, data and demand generation on a global basis to unlock revenue for marketers and deliver real ROI.'
The firm is online at www.idgcommunications.com .
Parent company IDG (International Data Group) claims to reach 280 million technology buyers in 97 countries, via 460 web sites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events.
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