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India's MRUC Names New Chairman
In India, the Board of the Media Research Users' Council (MRUC) has elected GroupM South Asia CEO CVL Srinivas as its new Chairman for 2015-16. He replaces Ravi Rao who has moved to Dubai to take up the role of Chief Client Officer of Mindshare MENA.
 MRUC was established to conduct research into readership, viewership, and listenership of various media such as newspapers, television, radio, and outdoor hoardings which carry advertising. Its continuous readership study, the IRS (Indian Research Survey) resulted from the merger of the country's two key print readership studies: the National Readership Survey (NRS) conducted by the National Readership Studies Council, and the original Indian Readership Survey (IRS) conducted by the MRUC. However, in February, results from the IRS were suspended following complaints by several members of the Indian Newspaper Society (INS) who claimed it contained 'shocking anomalies which defy logic and common sense'. Then in April, the study was again put on hold, to provide extra time for a third party to complete the re-validation and audit of its fieldwork.
Srinivas (pictured) takes over as MRUC Chairman with around twenty years' media/advertising industry experience, having held senior roles at GroupM, Madison and Starcom MediaVest in India and Asia Pacific. He replaces Rao, who held the position for the year 2013-14, and has recently moved to Dubai to take up the position of Chief Client Officer of Mindshare MENA.
Web site: www.mruc.net .
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