Sharethrough Launches Sponsored Content Measure

Ad software company Sharethrough is integrating technology from content analytics platform Nudge into its own solution, to help publishers and marketers better measure audience attention for their sponsored content programs.

Nudge has developed technology that identifies what sections on each piece of sponsored content audiences are spending their time on, while also showing the performance of different traffic sources. Through the partnership, Nudge will provide on-page analytics for every piece of Sharethrough-hosted sponsored content, including measurement of the active time spent engaging with content; and detection and tracking of how far people scrolled through it.

Mike Gaffney, Sharethrough's Chief Revenue Officer, comments: 'Our partnership helps shed light on the metric our clients care most about: attention. We are committed to arming our publisher and brand clients with the most advanced technology available for native advertising and sponsored content needs, and are excited to integrate Nudge into our broader offering.'

Web sites: www.sharethrough.com and www.giveitanudge.com .