TVbeat Rolls Out Analytics for Croatian Market

UK-based firm TVbeat has rolled out its real-time television audience measurement solutions to broadcasters and agencies in Croatia.

Launched in 2013, TVbeat uses live data about customer interactions from set-top-boxes and other connected devices to produce 'actionable insights' and ratings for broadcasters, advertisers and pay-TV providers. Last year, the firm raised $2m in funding, to further develop its TV analytics system and roll it out across Europe.

The company's Croatian dataset includes second-by-second level data for all devices for linear and on demand viewing from almost half a million households. Clients include broadcasters tracking audience flows; and programmers, researchers, and sales teams planning content and programme scheduling.

Ana Jelavic (pictured), Area Manager for the Adriatic region, comments: 'After collecting and aggregating data from the largest pay-TV platforms in Croatia, we are delighted to present the TVbeat tool with Croatian merged dataset to broadcasters and agencies. It is really great to see that clients can view their data from different angles, to see that they have audiences (no more zeros) and to view the bigger picture'.

Web site: www.tvbeat.com .