Pulsar and Datasift in Facebook Topic Partnership

Cello's social media intelligence division Pulsar has teamed up with social media analyst Datasift to provide Pulsar clients with access to anonymous and aggregated content data about Facebook activity and topics.

Datasift is the exclusive provider of Facebook topic data, offering a model for analysis with over 60 'targets' to sample data against. These can be used to aggregate and count mentions of a specific product, by a specific demographic within a specific geographic area. By integrating this into its own platform, Pulsar says it can help clients to improve the relevance, targeting and effectiveness of their digital marketing investments.

Francesco D'Orazio (pictured), VP Product at Pulsar, comments: 'By integrating Facebook topic data into Pulsar, we are enabling our clients to conduct robust market research by providing massive scale, top quality data, and deep demographic insight in a way that protects people's privacy. This will result in both improved content and campaigns as well as confident and better-informed decision-making'.

Web sites: www.datasift.com and www.pulsarplatform.com .