Lamplight Debuts Asian Social Media Insights Platform

Hong Kong-based social media analytics specialist Lamplight has launched a new platform providing insights into Asian audiences.

Lamplight's software analyses hundreds of billions of online conversations from both social media and traditional media sources. The new platform focuses on Asian social media networks including local Facebook and Twitter, Weibo, local forums and blogs. Data is broken down using natural language processing into different categories according to factors such as location, language, sentiment and gender.

Lamplight says the platform can be used for market entry studies, measuring marketing campaign performance, reputation management, crisis management, competitor benchmarking, and for analysing consumer 'gaps'. CEO Sam Olsen (pictured) says the system uses English, Cantonese, Mandarin, Japanese, Korean, Malaysian Bahasa and Indonesian Bahasa to construct searches that extract the most relevant content from each region.

Web site: www.lamplight.me .