Panel Launched for US Admin Professionals

US company Diversified Communications has launched what it describes as 'the first online market research panel specifically geared to administrative professionals'. Participants in the 'ASAP Power Panel' earn rewards for monthly input to surveys and online focus groups.

Portland, Maine-based Diversified provides market access, education and information through face-to-face events, publications and television, to a number of industries including: business management, technology, healthcare, food service, seafood and commercial marine. Of specific relevance to the new panel, it is the producer of the annual Administrative Professionals Conference, and the parent company of the American Society of Administrative Professionals, established in 2005.

The panel includes administrative professionals and executive assistants, and was soft launched in September. Senior Insights Manager, Katie E. Clark comments: 'The Power Panel was a natural extension of our existing relationships with thousands of Administrative Professionals in the United States. It allows us to facilitate feedback between this important professional group and the many companies who want their opinions'.

The company has divisions in the Eastern US, Australia, Canada, Hong Kong, Singapore, Thailand and the UK, and is online at www.divcom.com . The Association and panel have their own sites at www.asaporg.com and www.asappowerpanel.com .